MJK
Hi, I'm Madison Ketterling
I focus on brand identity, packaging, and editorial design that’s clean, thoughtful, and grounded in purpose. Whether you’re launching something new, reimagining your look, or bringing a fresh idea to life, I’m here to create design that not only looks beautiful, but works strategically.
With a background in visual storytelling, I’ve partnered with clients across wellness, beauty, and lifestyle, crafting cohesive brand systems that elevate and endure. I believe great design should feel exciting, effortless, and collaborative.
When I’m not designing, you’ll find me hiking a new trail, painting for fun, or hitting the gym.
SERVICES
Brand Identity
Logo Design · Visual Systems · Color Palette · Typography · Brand Guidelines
Packaging Design
Product Labels · Box Design · Retail-Ready Systems
Social Media Design
Instagram Grids · Launch Graphics · Story Templates · Brand Campaigns
Album & Promotional Artwork
Single/Album Covers · Tour Posters · Visual Assets for Musicians & Creators
Creative Direction
isual Strategy · Campaign Concepts · Art Direction for Photoshoots & Video
Print Design
Editorial Layouts · Posters · Invitations · Press Kits · Lookbooks
DESIGN WITH PURPOSE
Sustainability is at the heart of both my lifestyle and design philosophy. With a focus on sustainable applications throughout my design studies, I’m committed to creating bold, impactful work that also respects the planet. From eco-friendly packaging to thoughtful material choices, I believe great design should leave a lasting impression — not a heavy footprint.